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Do Your Part


Campaign PSAs


TV & Radio

Help us spread the message of Recycling with your friends and community. The PSAs in this section are available for you to use free of charge. To share the TV PSAs, simply click on the Facebook or Twitter icons.To access broadcast-quality TV files, visit www.PSACentral.org.

Click here for detailed instructions on accessing TV and radio PSA files.

Television PSAs

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Journey :60

To place this video on your site, use the embed code below

<iframe width="560" height="315" src="//www.youtube.com/embed/_kVkfBHAWM4"; frameborder="0" allowfullscree></iframe>

Journey :30

To place this video on your site, use the embed code below

<iframe width="560" height="315" src="//www.youtube.com/embed/8ynVVgeaFdg"; frameborder="0" allowfullscree></iframe>

Stadium :15

This PSA was filmed on location at M&T Bank Stadium, which is home to the NFL’s Baltimore Ravens. The stadium’s exterior, and additional select areas throughout the venue, is constructed partially from post-consumer recycled aluminum.

To place this video on your site, use the embed code below

<iframe width="560" height="315" src="//www.youtube.com/embed/a-KF4kSGuVM"; frameborder="0" allowfullscree></iframe>

Radio PSAs

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I Want to Be Radio

Running time: 0:20

I Want to Be Radio

Running time: 0:30

I Want to Be Radio

Running time: 0:50

I Want to Be Radio

Running time: 0:60

Outdoor

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The PDF files on this page may be downloaded for educational purposes. To obtain high resolution, print-ready files for donated media placement, please visit PSACentral.org or contact psacentral@adcouncil.org

Bench 1400x400

“I want to be a bench” outdoor

Bench 840x400

“I want to be a bench” outdoor

Bench 539x256

“I want to be a bench” outdoor

Bike 1400x400

“I want to be a bike” outdoor

Bike 840x400

“I want to be a bike” outdoor

Bike 539x256

“I want to be a bike” outdoor

Jeans 1400x400

“I want to be a pair of jeans” outdoor

Jeans 840x400

“I want to be a pair of jeans” outdoor

Web Banners

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Bike

“I want to be a bike” web banners.

Includes the standard sizes: 300x250, 728x90, 160x600 and 180x150

Can

“I want to be a soda can” web banners.

Includes the standard sizes: 300x250, 728x90, 160x600 and 180x150

Jeans

“I want to be a pair of jeans” web banners.

Includes the standard sizes: 300x250, 728x90, 160x600 and 180x150

Campaign Materials


Videos

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I want to be a bench

To place this video on your site, use the embed code below

<iframe width="560" height="315" src="//www.youtube.com/embed/2zRfMwzhUpU" frameborder="0" allowfullscreen></iframe>

Download Quicktime video

Download Windows Media

Flyers

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Recycling Flyer

High resolution “I want to be a bench” flyer

Localizable Recycling Flyer

High resolution “I want to be a bench” flyer with localizable block

Posters

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Recycling Poster

High resolution “I want to be a bench” poster

Localizable Recycling Poster

High resolution “I want to be a bench” poster with localizable block

Infographics

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Recycling Journey: Aluminum Can

High resolution PDF of the infographic

Recycling Journey: Glass Bottle

High resolution PDF of the infographic

Recycling Journey: Cereal Box

High resolution PDF of the infographic

Recycling Journey: Shampoo Bottle

High resolution PDF of the infographic

Recycling Journey: Steel Food Can

High resolution PDF of the infographic

Spread the Word


The following materials are provided to help you spread the message of Recycling, and to enable you to assist in the placement of public service ads in your local community.

Campaign Fact Sheet


Press Releases


Recycling Mythbusters


Community Activation Ideas


Suggested Social Media Messaging


Lending your support to the Recycling campaign can be as easy as posting or tweeting. Here are a few options to get you started.

Facebook and Twitter Profile Pics


Facebook Profile Photo
Facebook Cover Photo
Twitter Profile Photo

Sample Blog Posts


This is a template blog that you can customize for your outreach.

Media Outreach Guide


This is a comprehensive guide on how to promote the Recycling campaign with your local media.

PSA Director Letter


A PSA Director letter template that you can edit and tailor for your local outreach.

Links to KAB, Ad Council social media channels


Keep America Beautiful Programs and Events


America Recycles Day

We need you to host a recycling education or collection event on or around America Recycles Day to encourage your friends, colleagues and neighbors to recycle. Officially recognized on November 15, America Recycles Day is a national initiative dedicated to raising awareness and encouraging people to recycle more at home, at work, at school and out and about. Thousands of education and collection events are held across the country in November each year — please make it one more in your community by organizing such an event. For more information and ideas regarding organizing an event visit: americarecyclesday.org

Recycling At Work

Does your workplace offer recycling? Does your workplace recycling need a boost? Check out this program which supports businesses and institutions to join together and commit to recycle more in the workplace. Get your workplace to join the program and take action to recycle more at the workplace. For information visit: recyclingatwork.org

Recycle-Bowl

Up for a competition? Here is a fun and friendly four-week competition for K-12 schools to promote recycling. Whether a school has an extensive recycling program, or is just launching a recycling program, Recycle-Bowl is an excellent way for teachers, student green teams and facility managers to engage their school community. Sign your community's schools up today. For more information visit: recycle-bowl.org

RecycleMania

Want to increase recycling at your college? Here is an opportunity to win bragging rights, too. RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction to their campus communities. For eight weeks each Spring, colleges across the United States and Canada report weekly recycling and waste amounts and are ranked in categories like most recycling per capita and highest recycling rate as a percentage of total waste. KAB partners with RecycleMania, Inc. to manage and grow the program. For more information visit: RecycleManiacs.org

Great American Cleanup

You’re invited to be part of the nation’s largest annual community improvement program. Millions join in to beautify parks, clean seashores and waterways, plant trees and flowers, and host recycling collection events. For more information visit www.kab.org